Fort York VFX

It took more than the “bear necessities” to bring “Sweet Bear” to life. The seven-and-a-half-foot tall bear is the result of an exacting six-month development process. The new “Sweet Bear” spot for Shreddies Honey features a photoreal computer generated (CG) bear that is transformed from an apex predator into a cuddly camping companion after scarfing down a box of the breakfast cereal.